Manchester City fans will soon be taken behind the scenes at Etihad Stadium, after the club landed a £10million Amazon Prime deal for a groundbreaking new TV show which will launch on the on-demand video service
The multi episode series will launch in more than 200 countries next year and will follow the team’s legendary coach, Pep Guardiola and the weekly stories that unfold within the lives of the players during this season. This will include the work done in the City Football Academy and could potentially allow people to see executive meetings take place.
City chief executive Ferran Soriano said in a statement on the club’s official website: “We are delighted to begin this strategic relationship with Amazon, one of the world’s leading companies.
“Amazon Prime Video is the perfect home for a ground-breaking project that will offer a unique and authentic inside view into Manchester City’s season like never before.
“This is an extremely exciting time for Manchester City and through Amazon’s world-class service, we will be able to share it with football fans all over the world.”
This comes a month after Serie A giants Juventus announced a similar deal with Netflix, which will also feature matches, training and behind the scenes look at the Italians during a four-part documentary series which is set to arrive on screens via the subscription service in early 2018.
Amazon have produced two series of ‘All Or Nothing’ following the NFL’s Arizona Cardinals and Los Angeles Rams over an entire NFL season and joins a growing list of Amazon Original sports entertainment programmes, including, The Grand Tour, New Zealand All Blacks, McLaren F1, and live streaming of NFL Thursday Night Football and the ATP Next Gen Finals.
There is a widespread expectation that the likes of Amazon and Facebook will enter the bidding war when the next round of Premier League television rights comes up for tender.