Sky Sports have agreed a new deal worth £600m for five-year domestic rights with the English Football League (EFL), which will allow them to show live coverage of the EFL.
The contract set to run from 2019-2024 will enable Sky to stream throughout the week, up to 150 matches each season from the from the Championship, League One and League Two, in which games from the Sky Bet play-offs, Carabao Cup and Checkatrade trophy are also included. This represents a 26% increase on their current deal.
The biggest change to Sky is they will now be able to broadcast via interactive service and digital platforms, any games which clubs choose to stream online themselves.
EFL clubs will also be able to stream their own midweek league games live when they are not broadcast live on Sky Sports and are played outside the blocked hours of 2.45pm and 5.15pm on a Saturday afternoon.
Barney Francis, Sky Sports managing director, said: “This is great news for EFL fans and our viewers, with more live games than ever before and more opportunities for fans to watch their teams live. With a new dedicated football channel, newly enhanced digital platforms, adding more games means Sky Sports is getting even better for football fans.
“Securing the EFL strengthens the Sky Sports service even further with the rights that matter most to our customers. This follows similar enhanced deals with Sky Sports becoming the exclusive home of F1 from 2019 for five years, and the only place to see England home cricket and the new domestic T20 competition live through to 2024.
“Viewing of live EFL games grew by 12 per cent year-on-year last season, and is up a further seven per cent so far this season. Fans value our live EFL coverage and we are delighted to be able to offer even more in the coming years.”